Buch, Englisch, Format (B × H): 191 mm x 235 mm
Collecting, Analyzing, and Presenting UX Metrics
Buch, Englisch, Format (B × H): 191 mm x 235 mm
ISBN: 978-0-443-27751-1
Verlag: Elsevier Science & Technology
Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its fourth edition, the authors have continued to expand on the area of behavioral and physiological metrics. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.
Fachgebiete
Weitere Infos & Material
1. Introduction
2. Background
3. Planning
4. Performance Metrics
5. Self-Reported Metrics
6. Issues-Based Metrics
7. Eye Tracking
8. Measuring Emotion
9. Combined and Comparative Metrics
10. AI in Measuring UX - Case Studies
11. Special Topics
12. Case Studies
13. Ten Keys to Success




