Buch, Englisch, 304 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 456 g
An Intellectual Property Perspective
Buch, Englisch, 304 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 456 g
ISBN: 978-0-19-976022-0
Verlag: Oxford University Press
With the rise of the Chinese economy and consumer market, intellectual property (IP) conflicts in Sino-U.S. business transactions are increasing, and consequently, companies are intent on achieving maximum IP values in China-related cross-border transactions.
Conducting Business in China: An Intellectual Property Perspective provides readers with the necessary guidance on conducting business in China from an intellectual property perspective, offering specific advice on how to profitably leverage technology and IP assets while minimizing potential risk for companies and their Chinese counterparts.
Zielgruppe
US intellectual property lawyers and corporate executives who do business in China and who seek to attract investment from China; European lawyers and business executives who do business in China; Chinese lawyers and business executives may be interested in the book as well, as the book promotes win-win solutions Chinese universities and U.S. Law schools might be interested in buying this book.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
- Rechtswissenschaften Internationales Recht und Europarecht Internationales Recht Internationaler Gewerblicher Rechtsschutz, Medien-, IT- und Urheberrecht
- Rechtswissenschaften Ausländisches Recht Asien (inkl. Türkei und Naher Osten)
Weitere Infos & Material
- Acknowledgements
- Introduction
- Chapter 1 IP Practice in the New Global Economy
- Chapter 2 China's IP System and Trade Regulations
- I. Introduction
- II. Rise of the Chinese Economy
- III. Evolution of the Chinese IP System
- A. China's Official IP Strategy
- B. Chinese Patent Law
- C. Chinese Trademark Law
- D. Chinese Copyright Law
- E. Chinese IP Practice
- IV. Trade Regulations
- A. Law Against Unfair Competition
- B. Pricing Law
- C. Anti-Monopoly Law
- V. Conclusion
- Chapter 3 Learning Business and Legal Cultures in China
- I. Introduction
- II. Framework of the Social Network in China
- III. Business and Legal Culture in China
- A. Business Culture
- B. Legal Culture
- IV. Learning the Chinese Way
- A. Common Misconceptions
- B. Five Dos
- C. Five Don'ts
- V. Conclusion
- Chapter 4 IP Conflicts in Sino-U.S. Business Transactions
- I. Introduction
- II. Overview of IP Conflicts
- III. Case Studies
- A. The CD/DVD Industry
- B. The Digital TV Industry
- C. The Telecommunications Industry
- D. The Chemical and Pharmaceutical Industries
- IV. Trend in IP Conflicts
- V. Conclusion
- Chapter 5 Extracting IP Values in Cross-Border Transactions
- I. Introduction
- II. Leading Edge Technologies
- III. China-Centric IP Practice
- A. Patent Portfolio Management
- B. Technology Transfer and Licensing
- C. Patent Litigation in Federal Courts
- D. Section 337 Investigation
- IV. Deficiencies in the Traditional Business Model
- V. Conclusion
- Chapter 6 Understanding Business Implications of International
- IP Practice
- I. Introduction
- II. Business Implications of International IP Practice
- A. Leverage of the Chinese Market
- B. Impact of the Government's Involvement
- III. Case Studies
- A. Chint v. Schneider
- B. Holley Communications v. Samsung Electronics
- C. Apple iPhone and iPad Trademarks in China
- D. Siemens in China
- IV. Conclusion
- Chapter 7 Developing IP Strategies for Structuring Successful
- Business Deals
- I. Introduction
- II. Rethinking of the IP Practice in the New Age
- III. A Business-Oriented Approach: Finding a Win-Win Situation
- A. Three General Lessons Regarding Doing Business
- in China
- B. Five Ways U.S. Companies Can Benefit from China's
- IP Policies
- IV. IP Strategies for Structuring Successful Business Deals
- A. China-Inbound Transactions
- B. China-Outbound Transactions
- V. Conclusion
- Chapter 8 Future of the China-Related IP Practice
- Appendices
- Appendix A: Patent Law of the People's Republic of China
- Appendix B: Trademark Law of the People's Republic of China
- Appendix C: Copyright Law of the People's Republic of China
- Appendix D: Anti-Monopoly Law of the People's Republic of China
- Index
