Popular Music as Promotion

Music and Branding in the Digital Age
1. Auflage 2017
ISBN: 978-0-7456-9222-7
Verlag: Polity Press

Buch, Englisch, 216 Seiten, Format (B × H): 149 mm x 226 mm, Gewicht: 310 g

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture.

Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands.

Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

Autoren/Hrsg.

Meier, Leslie M

Fachgebiete

• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Populärkultur
• Geisteswissenschaften Musikwissenschaft Musikgattungen Rock & Pop, Blues, Soul
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Inhaltsverzeichnis

Acknowledgements

Introduction: Popular Music, Branding, and Promotional Culture

1 From Commodities to Commercials? The Rise of Promotion in the Music Industries

2 Capitalizing on Music: From Sound Recordings to 'Artist-Brands'

3 Brands: The New Gatekeepers

4 'Flexible' Capitalism and Popular Music: Branding Culture, Designing 'Difference'

5 Conclusions

Notes

References

Index

Über Autor(innen)

Leslie M. Meier is Lecturer in Media and Communication at the University of Leeds. Her research examines the music and cultural industries, advertising, marketing and promotional culture, and consumer culture inside contemporary capitalism.