Driven to Delight

Delivering World-Class Customer Experience the Mercedes-Benz Way
Erscheinungsjahr 2015
ISBN: 978-0-07-180630-5
Verlag: McGraw-Hill Education

Buch, Englisch, 304 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 596 g

A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization.Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi-pronged strategy to elevate the company’s customer experience to best-in-class across all brands and industries.The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight. Nowhere else can you find this in-depth, all-access look at senior leadership’s vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company’s brand promise, “the best or nothing.”

Autoren/Hrsg.

Michelli, Joseph

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Foreword by Steve Cannon, President & CEO,
Mercedes-Benz USA xi
Acknowledgments xv1: Introduction 1
2: Building the Map 19
3: From Promises to Committed Action 41
4: Examining and Refining Every Touchpoint 61
5: Measuring Customer Experience: The Voice of the Customer as a Tool for Change 79
6: Alignment, Accountability, and Tools for the Front Line 99
7: Delight Is a People Business 117
8: Fully Committed to Growth and Development 139
9: Driving Process and Technological Change 157
10: Integrating Processes into Enterprisewide Solutions 179
11: Success Achieved 203
12: How Good Can Good Be? 225Conclusion: Driving Your Road to Consumer Delight 245Glossary 255
Bibliography 265
Index 276

Über Autor(innen)

Michelli, Joseph
Joseph A. Michelli, Ph.D., is an internationally sought-after speaker and business consultant whose clients include Bridgestone Firestone, Nokia, The Hartford Insurance Group, and UCLA Health System. The author of the bestselling The Starbucks Experience, he has appeared on The Glenn Beck Show and CNBC’s On the Money.

Joseph Michelli (St. Petersburg, FL) is an internationally sought-after speaker, author, and organizational consultant. His books include, The Starbucks Experience, The New Gold Standard, Prescription for Excellence, The Zappos Experience, and Leading the Starbucks Way.