The Airbnb Way

5 Leadership Lessons for Igniting Growth Through Loyalty, Community, and Belonging
Erscheinungsjahr 2019
ISBN: 978-1-260-45544-1
Verlag: McGraw Hill LLC

Buch, Englisch, 336 Seiten, Format (B × H): 150 mm x 231 mm, Gewicht: 567 g

New from bestselling author Joseph Michelli!

How Airbnb has disrupted the hospitality industry for unparalleled success—critical lessons that apply to any 21st Century business

No one understands better than Joseph Michelli how businesses create and leverage world-class customer experiences. Over the past decade, Michelli has guided businesses in human experience transformation and revealed how Starbucks, Zappos, Mercedes, and other top companies design and execute the strategies that made them the undisputed leaders of their industries.

Now, Michelli turns his attention to major disrupter, Airbnb. In The Airbnb Way, he shows how innovative leaders have managed to build an unique brand by inspiring and engaging a community of hospitality entrepreneurs—a feat unparalleled in the shared economy. Inside, you’ll find:

• Airbnb’s strategies and practices that drive customer engagement and loyalty
• How to provide phenomenal customer service in the shared economy
• Proven principles for getting the most from all stakeholders—including those who share resources and services

• Exclusive interviews with Airbnb leaders, hosts, and guests that provide invaluable information for your business

The shared economy is the future, but it introduces business challenges never before faced: How do you serve a broad range of customers across varying geographies through a distributed network of "partners? Airbnb has solved the puzzle, and Michelli shows you all the pieces—and how they fit together.

Autoren/Hrsg.

Michelli, Joseph

Fachgebiete

• Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen

Inhaltsverzeichnis

Foreword by Greg Greeley Acknowledgments 1 Airbnb’s Magical End-to-End Journey

PART I
belonging2 Make It a People Business 3 Create Belonging PART II
trust4 Design for Trust and Safety 5 Practice Helpful Disclosure PART III
hospitality6 Be a Host 7 Think Magical and Memorable PART IV
empowerment8 Maximize Impact 9 Claim and Share Your Value PART V
community10 Serve Your Neighbor 11 Own Goodness 12 To Danville and Beyond Notes Index

Über Autor(innen)

Michelli, Joseph
Joseph A. Michelli, Ph.D., is an internationally sought-after speaker and business consultant whose clients include Bridgestone Firestone, Nokia, The Hartford Insurance Group, and UCLA Health System. The author of the bestselling The Starbucks Experience, he has appeared on The Glenn Beck Show and CNBC’s On the Money.