Selling Solar

The Diffusion of Renewable Energy in Emerging Markets
1. Auflage 2010
ISBN: 978-1-84971-210-1
Verlag: Taylor & Francis

Buch, Englisch, 342 Seiten, Format (B × H): 155 mm x 231 mm, Gewicht: 517 g

To solve the climate crisis, the world must make a wholesale shift to renewable energy technologies. With surging growth in emerging markets, this transformation takes on even greater urgency. The challenges – and opportunities – are immense.

Selling Solar considers how such a shift might happen. Focusing on the case of solar photovoltaics, it shows how, at the start of the twenty-first century, this promising technology began to diffuse rapidly in select emerging markets, after years of struggling to take off. What were the initial barriers to diffusion? How were they overcome? Who did it? And how can this success be replicated?

Drawing on literature on innovation diffusion and entrepreneurship, the author answers these questions, showing how entrepreneurs affected profound technological change not just through the solar systems they sold, but through the example they set to both new market entrants and policymakers. In analyzing how this happened, this book offers important lessons for the diffusion of a range of renewable energy technologies in emerging markets, and for the advancement of the sector as a whole. Selling Solar is essential reading for anyone who believes in a renewable energy future and wants it sooner rather than later.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Miller, Damian

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Technische Wissenschaften Technik Allgemein Computeranwendungen in der Technik
• Technische Wissenschaften Technik Allgemein Bionik, Biomimetik
• Technische Wissenschaften Energietechnik | Elektrotechnik Windkraftanlagen, Wasserkraftanlagen
• Technische Wissenschaften Energietechnik | Elektrotechnik Alternative und erneuerbare Energien
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Computeranwendungen in Wissenschaft & Technologie
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Energie- & Versorgungswirtschaft Energiewirtschaft: Alternative & Erneuerbare Energien
• Technische Wissenschaften Energietechnik | Elektrotechnik Solarenergie, Photovoltaik
• Technische Wissenschaften Energietechnik | Elektrotechnik Biogasanlagen, Energie aus Biomasse

Inhaltsverzeichnis

Prologue Part 1: Solar and Diffusion Theory 1. Solar in Emerging Markets 2. Diffusion Eheory and Entrepreneurship 3. Theory Applied to Solar Part 2: Case Studies in Entrepreneurship and Policy Formation 4. Solar Goes Commercial 5. Entrepreneurs as Agents of Change 6. The World Bank on a Learning Curve Part 3: Policy and Conclusions 7. Policy Guidance: Seeing it Like an Entrepreneur 8. Solar Tomorrow: 100 Million Solar Homes 9. Accelerating a Renewable Energy Future. Index

Über Autor(innen)

Damian Miller is the CEO of Orb Energy, a leading provider of solar energy solutions in India. He holds a PhD from the University of Cambridge and has more than ten years of solar industry experience. Selling Solar is written from the perspective of someone who has both analysed and influenced the diffusion of solar energy in emerging markets.