Strategy Bites Back

1. Auflage 2008
ISBN: 978-0-273-72184-0
Verlag: Pearson International

Buch, Englisch, 240 Seiten, Format (B × H): 138 mm x 216 mm, Gewicht: 303 g

SWOTed by strategy models? Crunched by analysis?  Strategy doesnt have to be this way.

Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button.

Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as  and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.

• Strategy as a Little Black Dress
• Forecasting: Whoops!
• Management and Magic
• Strategy and the Art of Seduction
• The Soft Underbelly of Hard Data
• Strategy as destiny      
• Jack Welch on Planning
• The Seven Deadly Sins of Planning
• Strategy One Step at a Time

and many, many more.

Why not have a good time reading a strategy book for a change?

Autoren/Hrsg.

Mintzberg, Henry

Lampel, Joseph B.

Inhaltsverzeichnis

1. 1. What's In A Word?
2. 2. Swoted by Strategy
3. 3 STRATEGY CAREFULLY
4. 4. FIGURING STRATEGY
5. 5. A VISION OF STRATEGY
6. 6. INSIDE THE STRATEGISTS HEAD
7. 7. STRATEGY A STEP AT A TIME
8. 8. STRATEGY WITH THE GLOVES OFF AND THE HALO ON

Über Autor(innen)

Henry Mintzberg

Henry Mintzberg normally bites back on issues of management, organization, and corporate social irresponsibility (i.e., shareholder value), as well as management education and strategy. ( Managers not MBAs , with Berrett-Koehler in the US and Financial Times Prentice Hall in Europe was his last book.) He managed to get a PhD in management at MIT and has slipped about 130 articles past unsuspecting editors.  He is the Cleghorn Professor of Management Studies at McGill University.

Bruce Ahlstrand

Bruce Ahlstrand likes to prospect for strategy gems in unlikely places - from the game of Texas Holdem to the Greek tragedies. He is devoted to developing new and creative ways of teaching business strategy and has never met a case study that he liked. He has a D.Phil. from Oxford University and a M.Sc. from the London School of Economics. Bruce is the author of The Quest for Productivity (Cambridge University Press) and co-author of Human Resource Management in the Multi-Divisional Company (Oxford University Press). He is a professor of management at Trent University in Ontario, Canada.

Joseph Lampel

Joe Lampel began his career believing that strategy is the answer, but has recently concluded that it may be the answer to the wrong question.   He first began to suspect this terrible truth during the long journey that produced the  Strategy Safari .  Further research, and numerous publications in journals that are well received in polite academic society, only served to confirm this belief.     Joe was awarded a PhD in management by McGill University for good behavior.  He subsequently spent seven years at Stern School, NYU, trying to break into showbusiness.   He currently resides at Cass Business School, City University London, an institution that happily accommodates his quest to find the answer to strategy's unanswerable questions.

Henry, Bruce and Joe are also the authors of the bestselling Strategy Safari (Financial Times Prentice Hall).