Buch, Englisch, 240 Seiten, Format (B × H): 153 mm x 227 mm, Gewicht: 358 g
Reihe: Routledge Advances in Management and Business Studies
Buch, Englisch, 240 Seiten, Format (B × H): 153 mm x 227 mm, Gewicht: 358 g
Reihe: Routledge Advances in Management and Business Studies
ISBN: 978-1-03-220940-1
Verlag: Taylor & Francis Ltd
This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.
Zielgruppe
Postgraduate
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
Weitere Infos & Material
1. Introduction 2. Thoughts on Internal Marketing 3. Internal Marketing Dimensions 4. Significance of Internal Marketing in the 21st Century 5. Implementation Strategy 6. Models of Internal Marketing 7. Internal Marketing, Human Resource Management, and Technology 8. Service Journey of Internal Marketing 9. Mechanism of Internal Marketing 10. Reorientation of Total Quality Management 11. Internal Marketing and Market Orientation 12. Internal Marketing and Service Quality 13. Internal Marketing and Commitment 14. Thoughts on Internal Marketing