2015 Multichannel Guidelines

A Challenge for Commerce. Surprisingly Simple for Customers
1. Auflage 2015
ISBN: 978-3-9816234-1-3
Verlag: foryouandyourcustomers München

Buch, Englisch, 144 Seiten, GB, Format (B × H): 200 mm x 250 mm, Gewicht: 700 g

New technologies offer new possibilities. In the past, this has always led to restructuring in the market. The Multichannel Guidelines provide managers and experts with an overview of current opportunities. Read these guidelines to find out how you can turn the rapidly growing number of communication and sales channels from a challenge into a competitive edge. This much we can already reveal: you will first need to have consistent data, stable processes, and an appropriate organisational model before you can even begin to think about introducing new channels and touch points.

Autoren/Hrsg.

Möller, Jonathan

Inhaltsverzeichnis

1. Welcome to Multichannel Reality
2. The Model Used for Multichannel Business
3. Why do Customers Buy and How do They Remain Interested in the Long Term?
4. What Role does Product Information Play in your Multichannel Business?
5. How does Having an Overview of Channels lead to a Better Multichannel Business?
6. Which Systems can Support your Multichannel Business?

Über Autor(innen)

Möller, Jonathan
Jonathan Möller, author and founder of foryouandyourcustomers, is an e-commerce pioneer and a multichannel business expert. He is married and lives with his family in Grüt (near Zurich), Switzerland. He has been advising companies in Europe since 1996 and has founded and helped to develop three international companies with several hundred employees. His customers include Bank for International Settlements, Bobcat, Bridgestone, Coca-Cola, Danone, Distrelec, Elektro-Material, de Bijenkorf, Fabory, Freitag, Hansgrohe, Hewlett-Packard, Hornbach, Hostelling International, Kleertjes, Liebherr, Mammut, Migros, Mövenpick, OPO Oeschger, Phonak, Puma, Richemont, Roche, Swiss Federal Railways (SBB), Swiss International Air Lines, Syngenta, Takeda, and Tamedia.

Jonathan Möller is an e-commerce pioneer and a multichannel business expert. He is married and lives with his family in in Grüt (near Zurich), Switzerland. He has been advising companies in Europe since 1996 and has founded and helped to develop three international companies with several hundred employees. His customers include Bank for International Settlements, Bobcat, Bridgestone, Coca-Cola, Danone, Distrelec, Elektro-Material, de Bijenkorf, Fabory, Freitag, Hansgrohe, Hewlett-Packard, Hornbach, Hostelling International, Kleertjes, Liebherr, Mammut, Migros, Mövenpick, OPO Oeschger, Phonak, Puma, Richemont, Roche, Swiss Federal Railways (SBB), Swiss International Air Lines, Syngenta, Takeda, and Tamedia.