The Business of Creativity

Toward an Anthropology of Worth
1. Auflage 2013
ISBN: 978-1-61132-912-4
Verlag: Taylor & Francis

Buch, Englisch, 299 Seiten, Format (B × H): 151 mm x 228 mm, Gewicht: 492 g

Reihe: Anthropology and Business

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

Autoren/Hrsg.

Moeran, Brian

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein

Inhaltsverzeichnis

Acknowledgments

Overture

1. Circuits of affordances

2. Putting on a show

3. Ensemblages of worth

4. Shooting an ad campaign

5. The organization of creativity

6. Editing fashion magazines

7. Symbolic markets

8. Designing ceramics

9. Craftsmanship

10. Judging artworks

11. The politics of evaluation

Coda

References

Index

About the Author

Über Autor(innen)

Brian Moeran