Research Methods for MBA Students

Completing Projects and Dissertations
1. Auflage 2027
ISBN: 978-1-3986-2903-5
Verlag: Kogan Page

Buch, Englisch, 336 Seiten, Format (B × H): 170 mm x 240 mm

Navigate the MBA research journey with clear methodology, structure and confidence.

Research Methods for MBA Students by Emmanuel Mogaji is a concise and practical textbook designed for postgraduate students undertaking business research modules and projects. Recognizing the time pressures and applied focus of MBA and Masters programs, it provides a structured pathway for completing a dissertation or company-based research project within tight deadlines.

Mirroring the key stages of the research process, the book guides students through topic selection, refining research questions, conducting a focused literature review and choosing appropriate qualitative or quantitative methods. It then supports effective data collection, rigorous analysis and the presentation of meaningful, actionable findings. A distinctive three-month completion framework provides a clear timeline that aligns with MBA program structures, helping students manage milestones and maintain momentum.

Grounded in real-world examples from organizations including AstraZeneca, Bentley Motors, the NHS, Holland and Barrett and Railway Operators, Emmanuel Mogaji connects academic research principles with applied business problem solving.

This textbook includes:

- Clear learning outcomes aligned to postgraduate research modules
- Worked examples demonstrating each stage of the research process
- Key concepts and terms to support methodological understanding
- Exercise questions and real-world examples with applied tasks
- A structured three-month completion framework for project planning

Supported by online lecturer slides and a comprehensive lecturer's manual with exercise answers, Research Methods for MBA Students equips postgraduate learners with the skills and structure needed to deliver credible, practice-oriented research.

Autoren/Hrsg.

Mogaji, Emmanuel

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Management Projektmanagement
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Chapter - 01: Introduction; Chapter - 02: Understanding the MBA Dissertation/Company Project; Chapter - 03: Choosing a Topic and Defining Your Scope; Chapter - 04: Developing Research Questions and Objectives; Chapter - 05: Conducting a Practical Literature Review; Chapter - 06: Methodology Made Simple; Chapter - 07: Collecting Data Efficiently; Chapter - 08: Analysing Data Without the Jargon; Chapter - 09: Writing Up Your Project; Chapter - 10: Making Theoretical and Practical Contributions; Chapter - 11: Navigating Common Pitfalls; Chapter - 12: Conclusion: Your Next Steps

Über Autor(innen)

Mogaji, Emmanuel
Emmanuel Mogaji is an Associate Professor of Marketing and Head of Marketing, Operations and Digital Group at Keele Business School, Keele University UK. His teaching and research are on ABCDE of Marketing (Advertising, Branding, Communications, Digital and Ethics). He is a prolific author with over 140 Scopus indexed publications, 12 edited books and 5 textbooks. His work has been published in leading academic journals, and he regularly provides consultancy to organizations on transformative services marketing issues.

Emmanuel Mogaji is Associate Professor of Marketing and Head of Marketing, Operations and Digital Group at Keele University, UK. His work has been published in leading academic journals, and he regularly provides consultancy to organizations on transformative services marketing issues, and mentors MBA students.