BRAND CALLED YOU

Erscheinungsjahr 2008
ISBN: 978-0-07-159750-0
Verlag: McGraw-Hill

Buch, Englisch, 288 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 424 g

The international bestseller-now updated for an even bigger, brand-savvy marketSelf-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

Autoren/Hrsg.

Montoya

Montoya, Peter

Vandehey, Tim

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Selbstständige & Freiberufler
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen

Inhaltsverzeichnis

Part 1: DNA of a Personal Brand

Part 2: The Brand with Three Brains
Part 3: Anatomy of a Personal Brand
Part 4: It’s Alive!

Über Autor(innen)

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.