Demand and Supply Integration

The Key to World-Class Demand Forecasting, Second Edition
2. Auflage 2018
ISBN: 978-1-5015-1515-6
Verlag: De Gruyter

Buch, Englisch, 234 Seiten, Format (B × H): 155 mm x 230 mm, Gewicht: 380 g

Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In , Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals in any business, government agency, or military procurement organization, Moon explains what DSI is, how it differs from approaches such as S&OP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. He outlines the key characteristics of successful DSI implementations, shows how to approach Demand Forecasting as a management process, and guides you through understanding, selecting, and applying the best available qualitative and quantitative forecasting techniques. You'll learn how to thoroughly reflect market intelligence in your forecasts; measure your forecasting performance; implement state-of-the-art demand forecasting systems; manage Demand Reviews, and much more.

Zielgruppe

Operations professionals, Executives, Analysts, Managers, Chief S

Autoren/Hrsg.

Moon, Mark A.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Einkauf, Logistik, Supply-Chain-Management

Inhaltsverzeichnis

Chapter 1 Demand/Supply Integration Chapter 2 Demand Forecasting as a Management Process Chapter 3 Quantitative Forecasting Techniques Chapter 4 Qualitative Forecasting Techniques Chapter 5 Incorporating Market Intelligence into the Forecast Chapter 6 Performance Measurement Chapter 7 World-Class Demand Forecasting Chapter 8 Bringing it Back to Demand/Supply Integration: Managing the Demand Revie

Über Autor(innen)

Mark A. Moon is an Associate Professor of Marketing at the University of Tennessee, Knoxville. Prior to joining the UT faculty in 1993, Dr. Moon earned his Ph.D. from the University of North Carolina at Chapel Hill. He also holds MBA and BA degrees from the University of Michigan in Ann Arbor. Dr. Moon’s professional experience includes positions in sales and marketing with IBM and Xerox. He teaches at the undergraduate, MBA, and Executive MBA levels, and teaches Demand Planning, Forecasting, and Marketing Strategy in numerous Executive Programs offered at the University of Tennessee’s Center for Executive Education.