Interpreting Audiences

The Ethnography of Media Consumption
1. Auflage 2000
ISBN: 978-0-8039-8447-9
Verlag: Sage Publications UK

Buch, Englisch, 208 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 260 g

Reihe: Media Culture & Society series

In this comprehensive guide to important new developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.

The author considers the distinctive features of audience ethnography and outlines its applications in communication and cultural analysis. Four main areas of inquiry are discussed: the power of media texts to determine the meanings made by their readers; the relationship between media genres and the social patterns of taste; the day-to-day settings and dynamic social situations of reception; and the cultural uses and interpretations of communication technologies in the home. Assessing the theories of Bourdieu, De Certeau and others, as well as drawing on his own investigations of new media technologies in domestic contexts, Moores advances a model of creativity and constraint in everyday life.

Autoren/Hrsg.

Moores, Shaun

Fachgebiete

• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Inhaltsverzeichnis

Approaching Audiences
Ideology, Subjectivity and Decoding
Taste, Context and Ethnographic Practice
Media, Technology and Domestic Life
On Cultural Consumption

Über Autor(innen)

Moores, Shaun
Shaun Moores is Lecturer in Media and Cultural Studies at Queen Margaret College, Edinburgh. He has published several articles and papers on audiences, and was one of the contributors to Culture and Power: A Media, Culture & Society Reader.