Public Relations for Asia

2008. Auflage 2007
ISBN: 978-0-230-54941-8
Verlag: Springer Nature Singapore

Buch, Englisch, 234 Seiten, Format (B × H): 166 mm x 237 mm, Gewicht: 540 g

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.

Zielgruppe

Research

Autoren/Hrsg.

Morris, T.

Goldsworthy, S.

Inhaltsverzeichnis

PART 1: CONTEXT AND THEORY Context Theory Ethics PART 2: THE STRATEGY AND PLANNING OF PR Intro Issues And Audience Analysis Objectives And Overall Plan Structure Strategy In-House Or Consultancy Tactics Action Crisis Management Results/Research PART 3: PR SKILLS How to Write a Press Release How to Write a Feature How to Do a Media Interview How to Call a Journalist How to Generate Creative Ideas How to Design an Online Press Office How to Exploit New Media How to Plan and Run PR Events Internal Communications How to Stand Up and Present How to Write a Good Speech/Talk Briefing Design Work Using Language and Images to Influence People PART 4: CONCLUSION The Future of PR

Über Autor(innen)

Author Trevor Morris: Trevor Morris is one of the UK's most senior PR practitioners. Until 2003 he was Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group. In over 25 years in the industry Trevor successfully built a major PR consultancy, worked for numerous major companies and government bodies. He maintains a high profile within the industry and PR Week has described him as one of the most influential people in public relations.
Author Simon Goldsworthy: Simon established London's first Master of Arts course in public relations and has since added the teaching of public relations to the University's well-known undergraduate media studies programme. He has lectured to international audiences, including Johns Hopkins University, USA, and at the Sorbonne, France, where he is a Visiting Professor. He has also worked as a PR consultant in the private sector.