European Retail Research

2011
ISBN: 978-3-8349-2709-5
Verlag: Gabler, Betriebswirt.-Vlg

Buch, Deutsch, 204 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 286 g

Reihe: European Retail Research

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.

Zielgruppe

Research

Autoren/Hrsg.

Morschett, Dirk

Rudolph, Thomas

Schnedlitz, Peter

Schramm-Klein, Hanna

Swoboda, Bernhard

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel

Inhaltsverzeichnis

Mit Beiträgen von Walter van Waterschoot, Piyush Kumar Sinha, Steve Burt, Joeri De Haes, Thomas Foscht, Annouk Lievens, Prokopis K. Theodoridis, Georg G. Panigyrakis, Steve Worthington, Josh Fear, Raed Algharabat, Charles Dennis, Hanna Schramm-Klein, Maria Puelles, José Antonio Puelles, Susana Romero, Christina Ziliani, Edoardo Fornari, Sebastiano Grandi, Maria Grazia Cardinali, Daniele Fornari, Francesca Negri, Davide Pellegrini

Über Autor(innen)

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland

Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland

Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria

PD Dr. Hanna Schramm-Klein, Saarland University, Germany

Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany