Buch, Englisch, 180 Seiten, Format (B × H): 164 mm x 240 mm, Gewicht: 482 g
Reihe: Economic Geography Series
Why the Engineering Aspects of Innovation Making Require Co-location
Buch, Englisch, 180 Seiten, Format (B × H): 164 mm x 240 mm, Gewicht: 482 g
Reihe: Economic Geography Series
ISBN: 978-1-4094-2146-7
Verlag: Taylor & Francis Ltd
Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing. In order to manage these three natures of innovation, firms have to plan, ironically, for unplanned situations and to collocate knowledge, people, and resources.
Autoren/Hrsg.
Weitere Infos & Material
Chapter 1 Introduction; Chapter 2 In Search of Answers to Being Global and Local; Chapter 3 Sony’s Vaio 505; Chapter 4 Toyota’s Prius; Chapter 5 Canon’s Bubble Jet Printer BJ-10v; Chapter 6 Innovation and Geography;
