Strategic Fit and Performance Impact
Buch, Englisch, 398 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 547 g
ISBN: 978-3-8349-2653-1
Verlag: Gabler Verlag
Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Banking in Germany; Strategy and Strategic Management; Sales Management Control; Internal and External Influencing Variables; Assessment of the Environmental Influence on Configurations; Investigation of the Performance of Configurations




