Technology Entrepreneurship in Theory and Practice

Perspectives in Science and Engineering
1. Auflage 2025
ISBN: 978-1-032-37664-6
Verlag: Routledge

Buch, Englisch, 202 Seiten, Format (B × H): 175 mm x 250 mm, Gewicht: 540 g

Technology entrepreneurship refers to business activities that are based on new scientific insights and new technical developments. It describes the process by which enterprising teams and individuals convert new technical knowledge into products and services. It encompasses entrepreneurial pursuits in all fields of engineering and science where progress opens novel ways of creating value. Often these activities are based on intellectual property, although it may also make sense to consciously pursue an open technology strategy. Entrepreneurial activities in these domains lead to ventures with specific characteristics.

Technology Entrepreneurship in Theory and Practice compiles the essential research knowledge about principles and practices in technology entrepreneurship. Systematically presenting theory and practice for entrepreneurs coming from an engineering or scientific background, the authors assemble a comprehensive overview of the subject and enhance it with their expert viewpoints. The book compiles and summarizes available knowledge and approaches to enable engineers and scientists to develop entrepreneurial initiatives.

Technology Entrepreneurship in Theory and Practice will find an audience among technology entrepreneurs, engineers and scientists, entrepreneurship educators, executives, consultants, and policymakers worldwide.

Zielgruppe

Academic, Postgraduate, and Professional

Autoren/Hrsg.

Munoz, J. Mark

Terzidis, Orestis

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Part I: Introduction

               

1. Introduction to Technology Entrepreneurship

J. Mark Munoz

Orestis Terzidis

 

2 Fundamentals of Technology Entrepreneurship

Guy W. Bate

Lisa Callagher

 

3. Entrepreneurial Competences

Darsel Keane

Rod McNaughton

 

Part II: From Technology to Value

 

4. Intellectual Property and Strategy

Yue Xu

Yumao Wang

 

5. From Technology Idea to Value Proposition

Dilek Cetindamar Konazoglu

Sarah Manthey

 

6. Technology Entrepreneurship and Product Development

Rachel Switzky

Keilin Jahnne

Saadeddine Shehab

 

Part III: Strategy and Business Model

 

7. Personal Values, Core Competences, Entrepreneurial Vision, and Mission

Panagiotis Kyriakopoulos

[e-mail]

Alexander Tittel

 

8. Designing the Business Model

June Y. Lee

 

9. Challenges in Entrepreneurial Decision-Making under uncertain business environments

Marcos Hashimoto

 

Part IV: Entrepreneurial Marketing

 

10. Market and Competitor Analysis

Gerard Martorell

 

11. Customer Discovery and Lean Startup

Kathleen Allen

 

12. Pricing, Promotion, and Place

Orestis Terzidis

Martin Klarmann (KIT)

Andreas Kleinn

 

Part V: Funding a Venture

13. Framing the Funding Challenge

Orestis Terzidis

J. Mark Munoz

 

14. Funding Process for Technology Ventures

Christoph P. Wessendorf

 

15. Understanding the Capital Provider Perspective

Yu Wei Ye

 

Part VI: Team and Organization

 

16. Team Building

Margaret Goralski

 

17. Entrepreneurial Leadership

Edward Agbai

 

18. Building an organization            

Rafael Augusto Seixas Reis de Paula

Mario Sergio Salerno

Roger (Rongxin)

Über Autor(innen)

J. Mark Munoz is a tenured Full Professor of International Business at Millikin University and a former Visiting Fellow at the Kennedy School of Government at Harvard University. He is the editor of the Routledge books, The Economics of Cryptocurrencies (2020), Global Business Intelligence (2017), and Advances in Geoeconomics (2017).

Orestis Terzidis heads the Institute for Entrepreneurship, Technology Management and Innovation (EnTechnon) at the Karlsruhe Institute of Technology (KIT). After receiving his PhD in Physics, he worked at SAP from 1998 to 2011, first as an application developer, and later as assistant to CEO Henning Kagermann and director and vice president of the SAP Research Center in Karlsruhe. In 2011, he joined KIT as a full professor.