Guide to Managerial Communication

10. Auflage 2024
ISBN: 978-1-292-02175-1
Verlag: Pearson

Buch, Englisch, 192 Seiten, Format (B × H): 216 mm x 276 mm, Gewicht: 491 g

For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops.
A brief, professional, reader-friendly guide to improving managerial communication.
is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

Autoren/Hrsg.

Munter, Mary

Hamilton, Lynn

Inhaltsverzeichnis

PART I. COMMUNICATION STRATEGY

Communicator Strategy

Audience Strategy

Message Strategy

Channel Choice Strategy

Culture Strategy

Communication Strategy Checklist

Guide to the Guide to Managerial Communication

PART II. WRITING: COMPOSING EFFICIENTLY

General Composing Techniques

Special Composing Challenges

PART III. WRITING: MACRO ISSUES

Document Design for “High Skim Value”

Clear Progression and Linkage

Effective Paragraphs and Sections

PART IV. WRITING: MICRO ISSUES

Editing for Brevity

Choosing a Style

Writing Checklists

PART V. SPEAKING: VERBAL STRUCTURE

Tell/Sell Presentations

Questions and Answers

Consult/Join Meetings

Other Speaking Situations

PART VI. SPEAKING: NONVERBAL SKILLS

Nonverbal Delivery Skills

Relaxation Techniques

Listening Skills

Speaking Checklists

PART VII. SPEAKING: VISUAL AIDS

Designing the Presentation as a Whole

Designing Your Slide Master

Designing Each Individual Slide

Using Visual Aids

APPENDICES

 Appendix B: Writing Correctly: Grammar

Bibliography

Index