Handbook of International Management

1. Auflage 1991
ISBN: 978-0-471-60674-1
Verlag: Wiley

Buch, Englisch, 672 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 1253 g

This volume grew out of Wiley's well-received Handbook of International Business, published in 1982. The latter has been updated and expanded and now appears as two separate books: the Handbook of International Business, Second Edition, and this book, the Handbook of International Management. Distinguished contributing authors provide enlightening discussion of topics such as the legal and political aspects of managing an international business, international banking, taxation, accounting, international marketing, labor relations, and public relations. Chapters also cover forecasting exchange rates; organization design; offshore sourcing, subcontracting, and manufacturing; technology transfer; international investment banking; and much more.

Autoren/Hrsg.

Murray, Tracy

Walter, Ingo

Inhaltsverzeichnis

The Multinational Enterprise.

Entering International Markets.

International Marketing Mix.

Marketing Research in the International Environment.

Information for International Marketing Decisions.

Management of the International Marketing Function.

Country-risk Assessment.

Political Risk Evaluation.

Forecasting Exchange Rates.

Conflict Management in International Business.

International Labor Relations.

International Public Affairs.

Organization Design.

International Corporate Planning.

Investment Incentives and Performance Requirements.

Offshore Sourcing, Subcontracting and Manufacturing.

Technology Transfer.

International Commercial Banking.

International Investment Banking.

Legal Aspects of International Trading.

International Financial Management.

International Financial Accounting.

Comparative Accounting Systems.

International Taxation.

Über Autor(innen)

Ingo Walter is a professor of finance, corporate governance and ethics as well as Vice Dean of Faculty at New York University's Stern School of Business. Tracy Murray is the editor of Handbook of International Management, published by Wiley.