Murrell / Plant | An Executive's Guide to Information Technology | Buch | 978-0-521-85336-1 | www.sack.de

Buch, Englisch, 386 Seiten, Format (B × H): 175 mm x 250 mm, Gewicht: 844 g

Murrell / Plant

An Executive's Guide to Information Technology

Principles, Business Models, and Terminology
Erscheinungsjahr 2012
ISBN: 978-0-521-85336-1
Verlag: Cambridge University Press

Principles, Business Models, and Terminology

Buch, Englisch, 386 Seiten, Format (B × H): 175 mm x 250 mm, Gewicht: 844 g

ISBN: 978-0-521-85336-1
Verlag: Cambridge University Press


Assessing the most valuable technology for an organization is becoming a growing challenge for business professionals confronted with an expanding array of options. This book is an A-Z compendium of technological terms written for the non-technical executive, allowing quick identification of what the term is and why it is significant. This is more than a dictionary - it is a concise review of the most important aspects of information technology from a business perspective: the major advantages, disadvantages and business value propositions of each term are discussed, as well as sources for further reading, and cross-referencing with other terms where applicable. The essential elements of each concept are covered in a succinct manner so the reader can quickly obtain the required knowledge without wading through exhaustive descriptions. With over 200 terms, this is a valuable reference for non- and semi-technical managers, executives and graduate students in business and technology management.

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Weitere Infos & Material


Introduction; A-Z description and summary of over 200 terms.


Murrell, Stephen
Dr Stephen Murrell obtained a D. Phil in Computation in 1986 from the Oxford University's Programming Research Group. He is currently a lecturer in Computer Engineering at the University of Miami, where he specializes in teaching Programming, Algorithms, and Operating Systems. His primary area of research is in Programming Languages.

Plant, Robert
Dr Robert Plant obtained his PhD in Computer Science at the University of Liverpool, England, in 1987. He is currently an associate professor at the School of Business Administration, at the University of Miami, and specializes in teaching MIS Strategy both here and at other universities and companies. His research interests focus on the role of information systems in strategic management.



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