Nollywood in Glocal Perspective

1. Auflage 2019
ISBN: 978-3-030-30662-5
Verlag: Springer International Publishing

Buch, Englisch, 253 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 478 g

This book gives a panoramic view of the rise and growth of Nollywood, Nigeria’s movie and home video entertainment industry, into the second largest and most prolific movie-producing industry in the world. It offers an analysis of Nollywood’s influence as a local and global cultural force. Scholars from Africa, the African Diaspora and beyond examine the factors that have shaped Nollywood’s unique story-telling, production, and distribution system. The volume shows how internal and external economic, social, cultural and technological changes intersect to define Nollywood’s film-making and entertainment ethos. It is grounded in sound theoretical perspectives that help readers understand the texts and subtexts of the industry’s emergence, transformation, and impact. The range of subjects covered span Nollywood’s historical roots in Nigeria pre-colonial traveling/community theatre to colonial era film-making, and its contemporary spin-offs and inspired cousins across Africa and in Europe. It illuminates the interface of artistic, business, cultural and technological innovation and creativity at the heart of Africa’s local and global pop culture explosion.

Zielgruppe

Research

Autoren/Hrsg.

Musa, Bala A.

Fachgebiete

• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Filmwissenschaft, Fernsehen, Radio Filmproduktion, Filmtechnik
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Filmindustrie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Film, Video, Foto

Inhaltsverzeichnis

PrefaceSection I. Evolution and Historical Perspectives1. History and Evolution of Nollywood: A Look at Early and Late Influences; Adesina Lukman Azeez2. From Nigerian Film Industry to Nollywood: Landmarking the Evolution of the New Wave Cinema; Shaibu Hassan Husseini and  Oloruntola A. Sunday3. From Informality to 'New Nollywood': Evolution and Implications for the Audience; Gloria Chimeziem Ernest-Samuel and Ngozi Uduma4. Challenges of Technological Innovation on Film Production in Nollywood; Soji AlabiSection II. Sociocultural Perspectives5. Nollywood as an Agent of African Culture and Identity; Olufemi J. Abodunrin and Ogungbemi Christopher Akintola6. Nollywood and Social Change in Nigeria; Agaptus Anaele7. Sexuality and Negotiation: A Nego-Feminist Reading of Keeping My Man (2013); Morountodun Joseph8. Nollywood and Prosocial Entertainment; Bala A. MusaSection III. Local and Global Influence9. Genre Preferences among the Benin Video-Film Audience in Nollywood; Osakue Stevenson Omoera10. Socioeconomic Psychology of Nigeria’s Nollywood and Kannywood Film Industries; Abdulmutallib Ado Abubakar and Sharafa Dauda11. Nollywood-Inspired Filmmaking in Europe: A Swiss Example; Sandra Mooser12. Multichoice Corporation's Intervention in Nollywood: A Case Study in Glocal Partnership – Expectations, Issues, and Outcomes; Gloria Chimeziem Ernest-Samuel13. Digital Revolution and the Empowerment of Women in the Movie Industry in Sub-Saharan Africa: Vistas from Nollywood to Riverwood; Bala A. Musa

Über Autor(innen)

Bala A. Musa is Professor of Communication Studies at Azusa Pacific University, Azusa, California, USA. An international scholar, Musa is fellow of many academic and professional organizations. He is author of Framing Genocide: Media, Diplomacy and Conflict; and Co-editor of From Twitter to Tahrir Square: Ethics in Social and New Media Communication; Communication, Culture and Human Rights in Africa; and Emerging Issues in Contemporary Journalism; among others.