Health Communication in India

Strategies and Digital Innovations
1. Auflage 2026
ISBN: 978-1-041-31838-5
Verlag: Taylor & Francis

Buch, Englisch, 338 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 653 g

India accounts for 20% of the global disease burden despite having only 17% of the world’s population, underscoring the critical need for effective health communication. This volume delves into how the world’s most populous democracy addresses health communication challenges across its vast linguistic, cultural, and socio-economic diversity, offering vital insights for global health practitioners.

Organized into three parts, the book traces the evolution of health communication in India. The first part establishes theoretical foundations from psychology, sociology, and mass communication that shape Indian practices. The second examines specific diseases—cancer, tuberculosis, leprosy, and COVID-19—through traditional media such as print, broadcast, and film. The third explores cutting-edge digital advancements, including mHealth tools for primary health workers, artificial intelligence, and the growing challenge of health misinformation. Featuring contributions from national and international scholars, practitioners, journalists, NGO workers, and a bureaucrat, the book presents diverse perspectives. Case studies highlight innovative approaches like Positive Deviance for malnutrition, destigmatization campaigns for leprosy, and patient navigation systems that enhance provider–patient communication.

As India confronts persistent health inequities alongside notable achievements, this volume is essential for postgraduate students, researchers, practitioners, policymakers, journalists, and government officials. This will be of interest to those in the fields of health communication, public health, digital health and technology, journalism, media studies, sociology of health and illness, and psychology.

Zielgruppe

Academic, Postgraduate, and Professional Reference

Autoren/Hrsg.

Narayanan, Shalini

Narayan, Sunetra Sen

Fachgebiete

• Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Regionalwissenschaften, Regionalstudien
• Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen Public Health, Gesundheitsmanagement, Gesundheitsökonomie, Gesundheitspolitik
• Sozialwissenschaften Politikwissenschaft Regierungspolitik Umwelt- und Gesundheitspolitik
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Stadt- und Regionalsoziologie

Inhaltsverzeichnis

List of Figures.List of Tables.List of Contributors.Foreword. PART I Theoretical Frameworks and Policy Dimensions 1 Health Communication in India: An Introduction. SHALINI NARAYANAN & SUNETRA SEN NARAYAN.2 Public Health in the Changing Media Scenario: Implications for Health Communication Policy. RAVINDRA VEMULA. 3 Health Communication Strategy Approaches: Insights from a Practitioner.SANJEEV KUMAR. PART II Communicating Health: Legacy Media, Challenges, and Change. 4 Unearthing and Amplifying Hidden Possibilities: Positive Deviations for Health and Well-being. ARVIND SINGHAL.5 Health Journalism at the Crossroads. ABANTIKA GHOSH. 6 Public Service Broadcasting and Health Communication: A Case Study of Main Kuch Bhi Kar Sakti Hoon.SWETA SINGH. 7 Tragedy and Resilience: A Study on Hindi Cinema’s Caregivers in Narratives on Health.GAURI D CHAKRABORTY. 8 Effective Health Communication Strategies for Tuberculosis Prevention and Management.RATIKA SAMTANI & SUTAPA B. NEOGI. 9 Patient Navigation: An Innovation in Patient-Provider Communication in India.NISHU SINGH GOEL.10 Destigmatization of Leprosy: Participatory and Other Approaches.PRADEEP KRISHNATRAY.11 Behaviour Change Communication within Health Emergency Management: Glimpses from Covid in India. MANISHA VERMA. PART III Digital Innovations and Emerging Challenges in Health Communication. 12 Digital Health Communication: Enhancing Healthcare Outcomes.SAIMA PERVEZ. 13 From Challenges to Solutions: Leveraging Mobile Technology in Rural Healthcare. MANJULA VENKATARAGHAVAN.14 Navigating Health Misinformation: Strategies for Identification and Combating Misinformation. ANUBHUTI YADAV AND RAVINDER YADAV.15 Health Communication in the Era of Artificial Intelligence: Lessons from India. PAWAN KOUNDAL.Index.

Über Autor(innen)

Shalini Narayanan, DPhil, is a former Indian Information Service officer with over 35 years of experience in the media and communication sector, of which two decades were with the Ministry of Information & Broadcasting. She has co-authored two significant titles: India Connected: Mapping the Impact of New Media (2016) and The WhatsApp India Story: Inside the Digital Maya Sphere (2024). Currently, she is serving as the course coordinator for the health communication module of the master’s program in Patient Navigation at the Tata Memorial Centre.

Sunetra Sen Narayan, PhD, has over 35 years of experience in communications. She was awarded a Doctorate in Mass Communications from the Pennsylvania State University, USA. She is currently Professor at the Indian Institute of Mass Communications, where she serves as Head of the Department of Health Communications. She is the author of Globalisation and Television, a Study of the Indian Experience 1990–2010 (2014). She is the co-editor of India Connected: Mapping the Impact of New Media (2016). She is the co-author of The WhatsApp India Story: Inside the Digital Maya Sphere (2024).