The Consumer Revolution

Tipping the Balance of Power
1. Auflage 2019
ISBN: 978-93-5328-753-5
Verlag: SAGE Publications

Buch, Englisch, 272 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 365 g

In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all—the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The Consumer Revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment.

Autoren/Hrsg.

Nath, Naren

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Preface
Revolutions
Tectonic Power Shift
Information Ignition
The Communication Crescendo
Rewiring Relationships
Political Power in Play
Emancipation in Entertainment
Customer-centric Commerce and Advertising
Something Spectacular This Way Comes

Über Autor(innen)

Nath, Naren
The inspiration and perspective for The Consumer Revolution: Tipping the Balance of Power comes from Naren’s 30-year career in the high-tech industry. He started his professional journey with a bachelors in computer science from the Indian Institute of Technology, Kharagpur, and a masters in computer science from the University of California, Santa Barbara. This provided him an intrinsic understanding of the high-tech industry at work since the dawn of personal computing.

From there, Naren moved to Stanford University for his MBA degree, which he completed in 1992. After Stanford, Naren was hired by Microsoft Corporation to work on its product strategy efforts for interactive television, and subsequently the Internet.

After Microsoft, Naren worked at Trilogy Corporation, an enterprise software and dot com incubation company in the late 1990s. After Trilogy, Naren held the position of president at cFares Inc., a travel metasearch company similar to Kayak, and subsequently, Founder at MetaRail Inc., a networked commerce platform company.