STARTING A BUSINESS ALL IN 1 F

2. Auflage 2019
ISBN: 978-1-119-56521-5
Verlag: FOR DUMMIES

Buch, Englisch, 656 Seiten, Format (B × H): 191 mm x 234 mm, Gewicht: 876 g

Lieferung vom Verlag mit leichten Qualitätsmängeln möglich

Autoren/Hrsg.

Nelson, Bob

Tyson, Eric

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber

Inhaltsverzeichnis

Introduction 1Book 1: Moving from Idea to Reality 5Chapter 1: Your Business in Context 7Chapter 2: Refining and Defining Your Business Idea 27Chapter 3: Creating a Business Model 45Chapter 4: Finding Your Target Market 63Chapter 5: Considering a Franchise 79Book 2: Planning for Your Business 101Chapter 1: Writing a Business Plan 103Chapter 2: Finding the Funding 117Chapter 3: Setting Your Franchise's Wheels in Motion 137Chapter 4: Starting a Home-Based Business 169Chapter 5: Creating an Online Presence for Your Business 195Chapter 6: Starting with the Right Legal Structure 221Book 3: Handling Your Finances 235Chapter 1: Setting Up the Books 237Chapter 2: Reporting Profit or Loss in the Income Statement 263Chapter 3: Showing Financial Condition in the Balance Sheet 287Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 311Chapter 5: Controlling Costs and Budgeting 331Chapter 6: Satisfying the Tax Man 367Book 4: Managing Your Business 385Chapter 1: Tackling the Hiring Process 387Chapter 2: Setting Goals 405Chapter 3: Embracing Corporate Social Responsibility 419Chapter 4: Managing with Technology 429Chapter 5: Delegating to Get Things Done 439Book 5: Marketing and Promotion 451Chapter 1: Optimizing Your Marketing Program 453Chapter 2: Laying a Foundation for Growth 471Chapter 3: Taking Stock of Your Business Image 491Chapter 4: Forging Your Brand 505Chapter 5: Creating Marketing Communications That Work 521Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest 541Book 6: Staying in Business 555Chapter 1: Developing Employees Through Coaching and Mentoring 557Chapter 2: Keeping Your Customers Loyal 573Chapter 3: Cultivating a Growing Business 585Index 603

Über Autor(innen)

Eric Tyson, MBA, has been a personal finance writer, lecturer, and counselor for the past 25+ years. He is the author or coauthor of numerous For Dummies bestsellers on personal finance, investing, and home buying. Bob Nelson, PhD, is considered one of the world's leading experts on employee engagement, recognition, and rewards. He is president of Nelson Motivation, Inc., a management training and consulting company that helps organizations improve their administration practices, programs, and systems.