Buch, Englisch, 656 Seiten, Format (B × H): 191 mm x 233 mm, Gewicht: 852 g
ISBN: 978-1-119-56521-5
Verlag: FOR DUMMIES
Starting a business? Don't sweat it!
With all-new content and updates reflecting the latest laws, business climate, and startup considerations, Starting a Business All-In-One For Dummies, 2nd Edition, is the book you need if you're starting a business today. Inside, you'll find the most important practical advice you need to start any type of business from the ground up, distilled from 10 bestselling For Dummies business titles.
Covering all startup business phases through the first year of operation, this guide will help you turn your winning idea into a winning business plan. You'll get simple step-by-step instructions as you go, all the way to marketing, branding, taxes, and human resources.
* Start up a dream business from scratch
* Write a winning business plan
* Secure financing
* Manage your risks successfully
* Navigate your first year of operation
If you're a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction 1
Book 1: Moving from Idea to Reality 5
Chapter 1: Your Business in Context 7
Chapter 2: Refining and Defining Your Business Idea 27
Chapter 3: Creating a Business Model 45
Chapter 4: Finding Your Target Market 63
Chapter 5: Considering a Franchise 79
Book 2: Planning for Your Business 101
Chapter 1: Writing a Business Plan 103
Chapter 2: Finding the Funding 117
Chapter 3: Setting Your Franchise's Wheels in Motion 137
Chapter 4: Starting a Home-Based Business 169
Chapter 5: Creating an Online Presence for Your Business 195
Chapter 6: Starting with the Right Legal Structure 221
Book 3: Handling Your Finances 235
Chapter 1: Setting Up the Books 237
Chapter 2: Reporting Profit or Loss in the Income Statement 263
Chapter 3: Showing Financial Condition in the Balance Sheet 287
Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 311
Chapter 5: Controlling Costs and Budgeting 331
Chapter 6: Satisfying the Tax Man 367
Book 4: Managing Your Business 385
Chapter 1: Tackling the Hiring Process 387
Chapter 2: Setting Goals 405
Chapter 3: Embracing Corporate Social Responsibility 419
Chapter 4: Managing with Technology 429
Chapter 5: Delegating to Get Things Done 439
Book 5: Marketing and Promotion 451
Chapter 1: Optimizing Your Marketing Program 453
Chapter 2: Laying a Foundation for Growth 471
Chapter 3: Taking Stock of Your Business Image 491
Chapter 4: Forging Your Brand 505
Chapter 5: Creating Marketing Communications That Work 521
Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest 541
Book 6: Staying in Business 555
Chapter 1: Developing Employees Through Coaching and Mentoring 557
Chapter 2: Keeping Your Customers Loyal 573
Chapter 3: Cultivating a Growing Business 585
Index 603
