Housework and Housewives in American Advertising

Married to the Mop
2011
ISBN: 978-0-230-11489-0
Verlag: Springer Nature B.V.

Buch, Englisch, 273 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 479 g

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

Zielgruppe

Research

Autoren/Hrsg.

Neuhaus, Jessamyn

Inhaltsverzeichnis

The Laundry Room The Bathroom The Kitchen The Living Room

Über Autor(innen)

Jessamyn Neuhaus is Associate Professor of History at SUNY Plattsburgh, USA. An avid consumer and scholar of popular culture, she is the author of Manly Meals and Mom's Home Cooking: Cookbooks and Gender in Modern America, as well as numerous publications in scholarly journals and anthologies.