Understanding Business: The Core

Erscheinungsjahr 2016
ISBN: 978-1-259-86929-7
Verlag: MCGRAW HILL BOOK CO
FAQ zu Loseblattwerken (mit und ohne Fortsetzungsbezug)

Loseblattwerk, Englisch, Format (B × H): 216 mm x 272 mm, Gewicht: 1179 g

Autoren/Hrsg.

Nickels, William

McHugh, James

McHugh, Susan

Inhaltsverzeichnis

Part 1: Business Trends: Cultivating a Business in Diverse, Global EnvironmentsChapter 1 Taking Risks and Making Profits within the Dynamic Business EnvironmentChapter 2 Understanding Economics and How It Affects BusinessChapter 3 Doing Business in Global MarketsChapter 4 Demanding Ethical and Socially Responsible Behavior  Part 2: Business Ownership: Starting a Small BusinessChapter 5 How to Form a Business Chapter 6 Entrepreneurship and Starting a Small Business  Part 3: Business Management: Empowering Employees to Satisfy CustomersChapter 7 Management and Leadership Chapter 8 Structuring Organizations for Today's ChallengesChapter 9 Production and Operations ManagementChapter 10 Motivating Employees  Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and ServicesChapter 11 Human Resource Management: Finding and Keeping the Best Employees Chapter 12 Dealing with Union and Employee–Management Issues Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing PlansChapter 13 Marketing: Helping Buyers Buy Chapter 14 Managing the Marketing Mix: Product, Price, Place, and Promotion Part 6: Managing Financial ResourcesChapter 15 Understanding Accounting and Financial Information Chapter 16 Financial Management Chapter 17 Using Securities Markets for Financing and Investing Opportunities Chapter 18 Money, Financial Institutions, and the Federal Reserve  Bonus Chapters (Available within SmartBook with purchase of Connect) Bonus Chapter A Working Within the Legal Environment Bonus Chapter B Using Technology to Manage Information Bonus Chapter C Managing Risk Bonus Chapter D Managing Personal Finances

Über Autor(innen)

Nickels, William
Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.

McHugh, Susan
Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an M.Ed. degree from the University of Missouri and completed her coursework for a Ph.D. in education administration with a specialty in adult learn-ing theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.

McHugh, James
Jim McHugh holds an M.B.A. degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management are-as at both the undergraduate and graduate levels. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive.