Buch, Englisch, 256 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 548 g
The Untold Story of Ups
Buch, Englisch, 256 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 548 g
ISBN: 978-0-7879-9402-0
Verlag: WILEY
For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today.
Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction.
1. The Cult of the UPS Driver.
2. The Greatest American Capitalist You've Never Heard of.
3. Birth of a Delivery Service: The Emerald City.
4. The First Big Brown: An Environment for Opportunity.
5. Determined Men Can Do Anything: New City, New Name.
6. Job for a Lifetime.
7. Going National.
8. Advancing Social Responsibility.
9. The World's Ninth-Largest Airline.
10. Brown Around the Globe: Beyond the United States.
11. A Leader in Logistics: The Decision to Go Public.
12. The Legacy of Jim Casey.
Appendix A. UPS Glossary of Terms.
Appendix B. UPS Worldwide Facts.
Bibliography.
Acknowledgments.
About the Author.
Index.