Incorporating Lean Startup and Lean Enterprise Practices in Your Business
Buch, Englisch, 165 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 312 g
ISBN: 978-1-4842-3536-2
Verlag: Apress
The author shares the good, the bad, and the ugly of enterprise-level adoption of lean startup practices (what we call a “lean corporation”). The book provides step-by-step instructions specifically targeted to technologists in multiple roles—from CEO to a developer on the ground—on how to build a “lean agile corporation” and avoid common traps. Building on the experience of the “lean startup” framework of Steven Blank and Eric Reis, this book takes these concepts to the enterprise level by providing tips and best practice guidelines, sharing “horror stories” and common anti-patterns in a fun and engaging way.
What You'll Learn
- Discover how you can contribute to your company as it becomes a lean agile corporation and survives technological and digital disruption
- Beat Facebook, Amazon, Apple, and Google at their own game by using methods they use to quickly experiment with new services and features
- Understand how to advance your career in a lean startup framework
- Know how you can trace your company’s success to your daily work
Those in technology and business who are interested in strategy, business agility, management, execution, new technologies, and in the future of the business world.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
- Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
- Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Einkauf, Logistik, Supply-Chain-Management
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
Weitere Infos & Material
Chapter 1: Get into the Entrepreneurial Mindset.- Part 1: Five Lessons from Lean Startup Thinking.- Chapter 2: Start with the Customer in Mind.- Chapter 3: Define and Communicate Mission and Vision.- Chapter 4: Synthesize an Integrative Operating Model.- Chapter 5: Identify Metrics that Matter.- Chapter 6: Pivot or Persevere.- Part 2: Five Techniques to Succeed.- Chapter 7: First 30 Days.- Chapter 8: First 90 days.- Chapter 9: First 12 Months.- Part 3: Lessons in Building a Corporate Startup.- Chapter 10: Achieve and Retain Leadership Support.- Chapter 11: Consider the Corporate Culture.- Chapter 12: Evangelize across the Enterprise.- Chapter 13: Summary.-