Buch, Englisch, 252 Seiten, Format (B × H): 138 mm x 216 mm, Gewicht: 362 g
Masculinities, Spectatorship and Contemporary Consumption
Buch, Englisch, 252 Seiten, Format (B × H): 138 mm x 216 mm, Gewicht: 362 g
ISBN: 978-1-85728-557-4
Verlag: Taylor & Francis
Hard Looks is a fascinating examination of the new masculine imagery that has developed in relation to popular consumption over the last decade. the author skilfully investigates the development of this 'new man' imagery and its relationship to contemporary formations of masculinity and masculine culture. Focusing on the emergence in the mid-1980s of a wide range of new representations of masculinity in the retail, advertising and publishing industries, the author analyses the practices and derives used to underpin the production and circulation of this imagery. The author traces the novelty of these commercially produced representations and analyses their role in producing a space for an ambivalent masculine sexual identity. Drawing strongly on contemporary cultural theory, Hard Looks combines stimulating theoretical debates on representation and cultural identity with authoritative empirical research on the media and retail industries. This lively and innovative study will prove essential reading for sociologists interested in the study of men and masculinities and students of culture, media and gender studies.
Zielgruppe
Academic and Postgraduate
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Representations - texts and subjectivities; masculinities and cultural analysis; men's markets, consumer sectors and flexible specialization; new designs on men - menswear and the new man; menswear and retailing practices; menswear and the spectacle of shopping; institutional developments in advertizing; representations of the consumer; advertizing the new man; male readerships and men's magazines; magazine journalism and new male readerships; magazine fashion photography and the new man.
