Book Clubs and Book Commerce

Erscheinungsjahr 2020
ISBN: 978-1-108-70881-4
Verlag: CAMBRIDGE

Buch, Englisch, 75 Seiten, Format (B × H): 127 mm x 178 mm, Gewicht: 100 g

Reihe: Elements in Publishing and Book Culture

In the 20th century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or BertelsmannClub. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the 20th and into the 21st century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.

Autoren/Hrsg.

Norrick-Rühl, Corinna

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Verlagswesen
• Geisteswissenschaften Literaturwissenschaft Literaturtheorie: Poetik und Literaturästhetik
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
• Geisteswissenschaften Literaturwissenschaft Literaturwissenschaft

Inhaltsverzeichnis

1. Introduction; 2, Book clubs: definition and basic structure; 3. Books for the masses: book Clubs in the twentieth century; 4. Chances and challenges for book clubs today; 5. Conclusions and outlook.