Buch, Englisch, 576 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 1021 g
A Strategic Approach to Maximize Business Profitability
Buch, Englisch, 576 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 1021 g
ISBN: 978-1-3986-1381-2
Verlag: Kogan Page
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- Chapter - 00: Introduction;
- Chapter - 01: Introducing category management;
- Chapter - 02: The principles of category management;
- Chapter - 03: Laying the groundwork for success;
- Chapter - 04: Stage 1 – Initiation;
- Chapter - 05: Stage 2 – Insight;
- Chapter - 06: Stage 3 – Innovation;
- Chapter - 07: Stage 4 – Implementation;
- Chapter - 08: Stage 5 – Improvement;
- Chapter - 09: Making category management happen;
- Chapter - 10: Guaranteeing success – Now and for the future