Buch, Englisch, 262 Seiten, Format (B × H): 163 mm x 236 mm, Gewicht: 590 g
Leadership Techniques to Activate Change Strategies, Secure Competitive Advantage, and Preserve Success
Buch, Englisch, 262 Seiten, Format (B × H): 163 mm x 236 mm, Gewicht: 590 g
ISBN: 978-1-4987-0590-5
Verlag: CRC Press
Whereas the book helps readers develop a sound turnaround plan, the focus of the book is on the actual process that contributes to the development and implementation of that plan. The book details how to identify the root causes that triggered the competitive crisis and how to initiate remedial actions before the turnaround plan begins. After reading this book, you will be able to:
- Develop a flexible and rapid response to competitive counter-moves
- Identify offensive and defensive strategies
- Use competitive intelligence to identify decisive points to concentrate resources
- Pinpoint the types of competitive campaigns that assure a successful turnaround
- Assess the required leadership traits for implementing competitive strategies
Covering 13 different types of competitive campaigns, the book describes how to initiate effective offensive and defensive plans to neutralize your competitors’ advantages. It also details how to develop counter-measures for the numerous factors that can bring a turnaround campaign to a standstill.
The book helps executives of small and mid-sized organizations, as well as managers of business units and product lines in larger firms, to activate change strategies and secure sustainable competitive advantages. Examples are provided about real company turnarounds, including Intel, Levi Strauss, Yahoo, J.C. Penney, Hewlett-Packard, Panasonic, Staples, Samsung, and Abercrombie & Fitch.
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
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Weitere Infos & Material
Developing a Turnaround Business Plan. Activate Change Strategies. The Essential Elements of Turnaround Strategies. Secure Competitive Advantage and Preserve Success.