Buch, Englisch, 256 Seiten, Format (B × H): 240 mm x 162 mm, Gewicht: 538 g
The Origins and Applications of Business Strategy
Buch, Englisch, 256 Seiten, Format (B × H): 240 mm x 162 mm, Gewicht: 538 g
ISBN: 978-0-367-32155-0
Verlag: Taylor & Francis Ltd
The intent of the book is to improve managers’ ability to think strategically. The further aim is to blend the timeless lessons of military strategy into business plans, with impact in grassroots engagement with customers, as well as the inevitable clashes with competitors. In addition, readers can access a body of knowledge that has endured in written form and practiced by successful leaders for centuries. As such, managers will hold a competitive edge in an evolving digital-age marketplace.
Zielgruppe
Professional and Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation
Weitere Infos & Material
Introduction.
Part 1: Origins
Chapter 1: Sun Tzu
Chapter 2: Carl von Clausewitz
Part 2: Applications
Chapter 3: Activating a Business Strategy: Developing a Strategic Business Plan
Chapter 4: Origins and Applications of the Digital Age Organization
Appendix: Evaluating Your Organization’s Readiness