Marketing Channel Strategy

8. Auflage 2017
ISBN: 978-1-138-44086-9
Verlag: CRC Press

Buch, Englisch, 0 Seiten, Gewicht: 916 g

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience for you and your students. Here‘s how:

Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Autoren/Hrsg.

Palmatier, Robert

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing