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Parboteeah / Cullen / Kim | International Business | Buch | 978-1-032-32118-9 | www.sack.de

Buch, Englisch, 570 Seiten, Format (B × H): 203 mm x 254 mm, Gewicht: 1210 g

Parboteeah / Cullen / Kim

International Business

Perspectives from Developed and Emerging Markets
3. Auflage 2024
ISBN: 978-1-032-32118-9
Verlag: Taylor & Francis

Perspectives from Developed and Emerging Markets

Buch, Englisch, 570 Seiten, Format (B × H): 203 mm x 254 mm, Gewicht: 1210 g

ISBN: 978-1-032-32118-9
Verlag: Taylor & Francis


International Business: Perspectives from Developed and Emerging Markets provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision-making as the cornerstone of its approach while focusing on emerging markets.

Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures and across economic, legal, and religious institutions in order to cope with competitive players in the global landscape. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy.

This third edition has been thoroughly updated to reflect the latest developments in the field, and includes a host of new features, including:

- Regular boxed features on responding to crises

- Regular boxed features on diversity and inclusion

- New chapter on international entrepreneurship

With in-depth analyses and recommended strategies, this edition provides students of international business with the skills they need for success on the global stage. A companion website features an instructor’s manual, test bank, PowerPoint slides, and useful links for instructors as well as practice quizzes, flashcards, and web resources for students.

Parboteeah / Cullen / Kim International Business jetzt bestellen!

Zielgruppe


Postgraduate and Undergraduate

Weitere Infos & Material


Table of Contents

List of Photographs and Exhibits

Preface

Acknowledgments

About the Authors

Part One: Introduction to International Business

1. Competing in the Global Marketplace

2. Strategy and the MNC

Part Two: The Global Context of Multinational Competitive Strategy

3. Global and Regional Economic Integration: An Evolving Competitive

Landscape

4. Global Trade and Foreign Direct Investment

5. Foreign Exchange Market and Capital Markets

6. Culture and International Business in Emerging Markets

Part Three: The Institutional and Cultural Context of Multinational Competitive Strategy

7. The Strategic Implications of Economic, Legal, and Religious Institutions for

International Business

Part Four: Multinational Operational and Functional Strategies

8. Entry Strategies for MNCs

9. International Marketing and Supply-chain Management for MNCs

10. International Financial Management and Accounting for MNCs

11. Organizational Structures for MNCs

12. International Human Resource Management

13. E-commerce and the MNC

Part Five: Ethical Management in the International Context

14. Managing Ethical and Social Responsibility in an MNC

15. International Entrepreneurship

Photo Credits

Index


K. Praveen Parboteeah is the COBE Distinguished Professor in the College of Business, University of Wisconsin, Whitewater.

John B. Cullen is Professor in the Department of Management, Washington State University.

Sahrok Kim is Assistant Professor of Management in the College of Business Administration, California State University, Stanislaus.



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