Strategic Communication for Impactful Partnership

1. Auflage 2025
ISBN: 978-1-032-63778-5
Verlag: Taylor & Francis Ltd

Buch, Englisch, 192 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 453 g

Foundational to partnership-building, strategic communication can result in meaningful and sustainable social impact. This book offers insights into the significance of strategic communication to nurture and sustain partnerships between the civil society, government, and market by aligning their complementary strengths.

Grounded in global research and informed by theory and industry practices, the book provides an in-depth analysis of important aspects critical in building multi-sectoral partnerships. It underlines why successful and sustainable partnerships must be initiated with a clear and shared vision, proper planning, and nurtured with care while employing strategic communication to facilitate the entire process. Through clearly articulated case studies, practical tools and techniques, and adaptable frameworks, the authors demonstrate how communication must be intentionally designed and responsive to evolving contexts and how these tools and strategies can be applied in one’s professional work.

This book will be of great interest to researchers, academics, and professionals in communication studies, public relations, organisational communication, governance, public policy and administration, political science, sociology, and business and management studies.

Zielgruppe

Academic, General, Postgraduate, Professional Practice & Development, and Professional Training

Autoren/Hrsg.

Pathak-Shelat, Manisha

Tewari, Ruchi

Oza, Sushama

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziale Arbeit/Sozialpädagogik
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Stadt- und Regionalsoziologie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Regionalwissenschaften, Regionalstudien
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Non-Profit-Organisationen, Verbände

Inhaltsverzeichnis

List of Figures

List of Tables

Foreword

Preface

Acknowledgements

1 Strategic Communication in Building Social Impact Partnerships

2 Social Impact Triad: Civil Society, Government, and Market

3 Strategic Partnership Building and Multi-Stakeholder Engagement

4 Understanding People-Centric Impact

5 Social Impact Communication

6 Building Evidence-Based Communication Strategy 1

7 Storytelling Techniques for Impactful Strategic Communication

8 Hands-on Skills in Strategic Communication

Index

Über Autor(innen)

Manisha Pathak-Shelat is Professor of Communication and Digital Platforms and Strategies at MICA, Ahmedabad, India and chairs MICA’s Centre for Development Management and Communication (CDMC).

Ruchi Tewari is an Associate Professor—Communication and Responsible Business Activity at MICA. She also serves as an Associate Dean—Marketing, Communication, and Public Affairs.

Sushama Oza has served as Director, Strategy and Sustainability at Adani Foundation, Ahmedabad, India.