Buch, Englisch, Band 11, 356 Seiten, Format (B × H): 155 mm x 233 mm, Gewicht: 1100 g
Reihe: Space Technology Library
A European Perspective
Buch, Englisch, Band 11, 356 Seiten, Format (B × H): 155 mm x 233 mm, Gewicht: 1100 g
Reihe: Space Technology Library
ISBN: 978-1-4020-0375-2
Verlag: Springer
Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management.
A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the `Space Frontier' dimensions should not be ignored. For this reason, the philosophical dimension as an integral part of the marketing mix is elaborated in detail.
The approach is illustrated with two case studies: commercialisation of the International Space Station (ISS) and the emerging Space Tourism market.
A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the `Space Frontier' dimensions should not be ignored. For this reason, the philosophical dimension as an integral part of the marketing mix is elaborated in detail.
The approach is illustrated with two case studies: commercialisation of the International Space Station (ISS) and the emerging Space Tourism market.
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Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Technische Wissenschaften Sonstige Technologien | Angewandte Technik Weltraumforschung
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
- Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
- Rechtswissenschaften Internationales Recht und Europarecht Internationales Recht Internationales See-, Luft- und Weltraumrecht
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Luftfahrtindustrie
- Rechtswissenschaften Strafrecht Verkehrsstrafrecht und Verkehrsordnungswidrigkeitenrecht
- Technische Wissenschaften Verkehrstechnik | Transportgewerbe Fahrzeugtechnik
- Technische Wissenschaften Verkehrstechnik | Transportgewerbe Luft- und Raumfahrttechnik, Luftverkehr
Weitere Infos & Material
Foreword. Preface. 1. The Space Market. 2. Use of a Space Nonprofit Marketing Mix. 3. The Space Product. 4. Price of Space Projects. 5. Distribution of Space Products. 6. Promotion of Space Activities. 7. Space and Philosophy. 8. Case Study: International Space Station Commercialisation. 9. Case Study: Space Tourism. List of Acronyms. Index.
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