Building the Agile Business Through Digital Transformation

2. Auflage 2021
ISBN: 978-1-78966-653-3
Verlag: Kogan Page

Buch, Englisch, 336 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 762 g

How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations?Building the Agile Business through Digital Transformationis an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed. This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.

Autoren/Hrsg.

Perkin, Neil

Abraham, Peter

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management

Inhaltsverzeichnis

• Section - ONE: The agile business;
• Section - 01: The key forces for change;
• Section - 02: How digital disrupts;
• Section - 03: What’s stopping you?;
• Section - 04: Defining digital transformation and how an agile business is the foundation for it;
• Section - TWO: Fast;
• Section - 05: Operating in the ‘ambiguity zone’;
• Section - 06: Agile and adaptive methodology;
• Section - 07: The agile innovation process;
• Section - THREE: Focused;
• Section - 08: The role of vision and purpose;
• Section - 09: Agile strategy and planning;
• Section - 10: Linking strategy to execution;
• Section - FOUR: Flexibility;
• Section - 11: Agile structures and resourcing;
• Section - 12: Scaling agility;
• Section - 13: Building the culture to move fast;
• Section - 14: A blueprint for flexibility - autonomy, mastery and purpose;
• Section - 15: Digital-native talent;
• Section - FIVE: Start small, scale fast and the transformation journey – putting it all together;
• Section - 16: Index

Über Autor(innen)

Abraham, Peter
Peter Abraham is an author, practitioner and co-founder of weareCrank, which uses data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Based in Surrey, UK, he has over 20 years' experience of helping global companies define their digital strategy and build digital centres of excellence to support true agility in business.

Peter Abraham is an expert in areas such as building true agility in business, using data to drive decision making and driving growth through the intersection of data, user experience and channel optimization.

Perkin, Neil
Neil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership series for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.

Neil Perkin is a writer, keynote speaker and founder of Only Dead Fish, a consultancy which specialises in digital strategy, transformation and agility. Based in West Sussex, UK, he has worked with organizations including Vodafone, GSK, Samsung, the UK Government and The Financial Times, and curates the quarterly series of Firestarters thought leadership events for Google UK. Peter Abraham is an author, practitioner and co-founder of weareCrank, which uses data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Based in Surrey, UK, he has over 20 years' experience of helping global companies define their digital strategy and build digital centres of excellence to support true agility in business.