The Digital Transformation Canvas

1. Auflage 2024
ISBN: 978-1-292-46619-4
Verlag: Pearson

Buch, Englisch, 208 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 348 g

A practical step-by-step guide to building your digital transformation master plan

The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.

Key features include:

• multiple checklists and templates you can use in your organisation
• short case studies in each chapter to help you further engage with the subject and understand the objectives
• over 80 illustrations to support your understanding of how to apply content into practice

The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.

Autoren/Hrsg.

Peter, Marc

Inhaltsverzeichnis

1. Why you need this book
2. Why you need a digital transformation plan
3. What to consider for your digital transformation strategy
4. The seven action fields of digital transformation
   • a. Field 1: Customer centricity
   • b.Field 2: New technologies
   • c. Field 3: Data and the cloud
   • d. Field 4: New strategies and business models
   • e. Field 5: Process management
   • f. Field 6: Digital leadership and culture
   • g. Field 7: Digital marketing
5. Digital transformation step by step
6. How to avoid blockers and succeed
7. Appendix: Download links digital transformation toolkit

Über Autor(innen)

Prof Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK.

Further information about the author: https://marcpeter.com/