Buch, Englisch, 148 Seiten, Format (B × H): 262 mm x 184 mm, Gewicht: 454 g
Reihe: HIMSS Book Series
A Strategic Framework and Toolkit for Health-Provider Websites
Buch, Englisch, 148 Seiten, Format (B × H): 262 mm x 184 mm, Gewicht: 454 g
Reihe: HIMSS Book Series
ISBN: 978-0-367-02435-2
Verlag: Taylor & Francis Ltd
A healthcare provider’s website should be an effective resource for empowering the health of patients no matter where patients are in their digital culture evolution. The challenge for many organizations is that patient engagement/connected health initiatives are frequently developed and managed separately from the organization’s digital marketing efforts. This book recognizes this disconnect and advocates for a reimaging of healthcare provider websites based on the four domains of the HEWSi strategic framework: (1) orienting; (2) enlightening; (3) aligning; and (4) personalizing. As a framework and toolkit, HEWSi helps breakdown patient engagement silos within healthcare organizations by allowing varied functional teams (marketing; web developers; patient experience staff; clinical leaders; HIM/HIS personnel; etc.) to congregate around a shared pathway for conversing, strategizing, planning, and developing an effective patient empowerment website.
Zielgruppe
Professional and Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
- Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Pflege Krankenpflege
- Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen Gesundheitssystem, Gesundheitswesen
- Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen Krankenhausmanagement, Praxismanagement
- Wirtschaftswissenschaften Betriebswirtschaft Management Qualitätsmanagement, Qualitätssicherung (QS), Total Quality Management (TQM)
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
Weitere Infos & Material
About the Author. Chapter 1 – Introduction. Chapter 2 – Orienting. Chapter 3 – Enlightening. Chapter 4 – Aligning. Chapter 5 – Personalizing. Chapter 6 – Form. Chapter 7 – From Empowerment to Activation to Engagement. Appendix - HEWSi Instrument.