Attitudes And Persuasion

Classic And Contemporary Approaches
1. Auflage 1996
ISBN: 978-0-8133-3005-1
Verlag: Routledge

Buch, Englisch, 336 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 488 g

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

Autoren/Hrsg.

Petty, Richard E

Cacioppo, John T

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein

Inhaltsverzeichnis

Attitudes and Persuasion -- Foreword -- Preface -- Attitudes and Persuasion -- Introduction to Attitudes and Persuasion -- Conditioning and Modeling Approaches -- The Message-learning Approach -- Judgmental Approaches -- Motivational Approaches -- Attributional Approaches -- Combinatory Approaches -- Self-persuasion Approaches -- Epilog: A General Framework for Understanding Attitude Change Processes

Über Autor(innen)

Richard E Petty