Cruise to Success

How to Steer Your Way through the Murky Waters of Marketing Your Library
Erscheinungsjahr 2009
ISBN: 978-1-84334-482-7
Verlag: Woodhead Publishing

Buch, Englisch, 134 Seiten

Reihe: Chandos Information Professional Series

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.


- Step-by-step guidelines
- How to instructions
- Clear, concise information

Autoren/Hrsg.

Phillips, Loreen

Fachgebiete

• Sozialwissenschaften Pädagogik Schulen, Schulleitung Universitäten, Hochschulen
• Interdisziplinäres Bibliothekswesen, Informationswissenschaften Bibliothekswesen, Informationswissenschaften, Archivwesen
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Universitäten, Wissenschaftliche Akademien, Gelehrtengesellschaften

Inhaltsverzeichnis

Why should libraries market themselves? The library as a corporation; Creating a SWOT analysis; Areas to consider in a marketing campaign; Merchandising and branding; Marketing strategy; Poster guidelines; Other tools of communication: News announcements, public relations, newsletters and annual reports; References, further reading and resources.

Über Autor(innen)

Phillips, Loreen
Loreen Phillips, Head of Information Literacy Services at McDermott Library, coordinates the library instruction program. Her responsibilities include instruction and outreach, reference. She has been a librarian for over 20 years and has been marketing her library for over five years.