Managing Innovation, Technology, and Entrepreneurship

1. Auflage 2009
ISBN: 978-1-84126-267-3
Verlag: MEYER & MEYER SPORT

Buch, Englisch, 344 Seiten, PB, Format (B × H): 165 mm x 244 mm, Gewicht: 590 g

This book offes an overview of all three subjects – innovation, technology and entrepreneurship – that fits well with the compressed curricula in modern MBA programs. The affordable and easy-to-carry volume fits the needs of students in the targeted countries. It offers a comprehensive approach whereas other competing books are dated and/or deal only with two of the three subjects found in this book.

Zielgruppe

MBA students

Autoren/Hrsg.

Phillips, Fred

Über Autor(innen)

Fred Phillips is Professor of Entrepreneurship at Maastricht School of Management. He is also Professor of Management at Alliant International University in California, and Affiliate Professor at Pontificia Universidad Catolica de Lima in Peru.

He is a Senior Research Fellow at the IC2 Institute, a renowned think-tank and incubator on technology and entrepreneurship at the University of Texas at Austin. He is Series Co-Editor for the MSM Series on Intercultural and Global Management.

He is a founder and former member of the Advisory Board of the Austin Technology Council, and was also a Board member for the Software Association of Oregon.