Human Resource Analytics and Data-Driven Decision-Making

Case of the Commercial Airline Sector in Portugal
Erscheinungsjahr 2026
ISBN: 978-3-032-28439-6
Verlag: Springer Nature Switzerland AG

Buch, Englisch, 195 Seiten, Format (B × H): 155 mm x 235 mm

Reihe: Human Resource Management

This book illustrates how human resource leaders can harness data and AI to solve workforce challenges from turnover and skill shortages to low engagement and strategic misalignment. Using the commercial airline sector in Portugal as a case study, the book introduces a new job satisfaction scale and a predictive churn model providing a practical roadmap for improving talent retention, strengthening leadership, and building a thriving, future-ready workforce.

Bridging academic insight with real-world applications, this book is useful for researchers, scholars and academics as well as practitioners, leaders, and executives in HRM, organizational psychology, aviation management, and data-driven decision-making.

Zielgruppe

Research

Autoren/Hrsg.

Pimenta de Brito, António

Palma-Moreira, Ana Maria

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Transport- und Verkehrswirtschaft
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Luftfahrtindustrie
• Sozialwissenschaften Psychologie Psychologische Disziplinen Wirtschafts-, Arbeits- und Organisationspsychologie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management

Inhaltsverzeichnis

Chapter 1: Introduction Why HR Analytics Matters.- Chapter 2: Theoretical and Conceptual Foundations.- Chapter 3: The Bright Side From Insight to Strategy.- Chapter 4: The Dark Side of HR Analytics.- Chapter 5: Employee Churn and Job Satisfaction in Aviation.- Chapter 6: Methodology of the study.- Chapter 7: Insights from the Field Qualitative Findings.- Chapter 8:    Measuring What Matters Quantitative Findings.- Chapter 9: Reframing HR Analytics through workforce retention.- Chapter 10: Future Agenda for HRA and limitations.

Über Autor(innen)

Antonio Pimenta de Brito is Assistant Professor of Management in Escola Superior de Ciências da Administração (ESCAD-IP) Luso at Universidade Lusofona, Portugal; and a Researcher at the Business Research Unit (BRU) at ISCTE – University Institute of Lisbon, Portugal. His research focuses on human resource analytics, strategic alignment, and digital transformation in human resource management (HRM). Dr. Pimenta de Brito has authored academic work on sustainable supply chains, aviation training systems, and the governance of religious organisations. Prior to academia, he worked in aviation and supply chain consultancy, bringing practical insight into his teaching and research.

Ana Maria da Palma Moreira is Professor of Organizational Psychology, Research Methodology, and Data Analysis at European University, Lisbon, Portugal.