Strategic Decisions

Erscheinungsjahr 2019
ISBN: 978-1-108-48624-8
Verlag: Cambridge University Press

Buch, Englisch, 202 Seiten, Format (B × H): 145 mm x 222 mm, Gewicht: 428 g

In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their 'circle of strategic decisions' framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter's Five Forces, Ansoff's Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers.

Autoren/Hrsg.

Planellas, Marcel

Muni, Anna

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Inhaltsverzeichnis

Part I. The Circle of Strategic Decisions: 1. Three stages, three questions; 2. Strategic analysis; 3. Strategic decisions; 4. Strategy implementation; 5. How to make strategic decisions; Part II. The 30 Most Useful Models: 6. Abell's three dimensions; 7. Yin-yang vision; 8. Golden circle model; 9. PESTEL analysis; 10. Scenario analysis; 11. SWOT analysis; 12. Porter's five forces; 13. Cultural web; 14. Resource-based view; 15. Generic strategies; 16. Ansoff's matrix; 17. Uppsala model; 18. Taxonomy of strategic alliances; 19. BCG portfolio matrix; 20. McKinsey portfolio; 21. Blue ocean strategy; 22. Competing for the future; 23. Business model canvas; 24. Disruptive innovation; 25. Open innovation; 26. Diffusion of innovations model; 27. Phases of growth; 28. Value chain; 29. 7-S model; 30. Balanced scorecard; 31. 8-step change model; 32. Transient advantages; 33. Deliberate and emergent strategies; 34. Learning in a double loop; 35. Black swan theory; Epilogue; Notes; References to the graphics; Acknowledgments; About the authors.

Über Autor(innen)

Planellas, Marcel
Marcel Planellas has been a professor in the Department of Strategy and General Management at ESADE Business School (Ramon Llull University), Barcelona since 1986. As a consultant, he has directed strategy reflection processes and has worked as an independent board member.

Muni, Anna
Anna Muni is Head of Strategy and Innovation at Batllegroup and a professor of Brand Strategy at BAU Centro Universitario de Diseño de Barcelona (University of Vic – Central University of Catalonia). She has worked on brand creation, strategy, and development for some of the leading names in the mass consumption, tourism, telecommunications, financial services, and public administration sectors.