The Candidate

What It Takes to Win - And Hold - The White House
Erscheinungsjahr 2012
ISBN: 978-0-19-992207-9
Verlag: Oxford University Press

Buch, Englisch, 360 Seiten, Format (B × H): 169 mm x 251 mm, Gewicht: 610 g

There are two winners in every presidential election campaign: The inevitable winner when it begins and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them.

While plenty of political insiders have written about specific campaigns, only Popkin - drawing on a lifetime of presidential campaign experience and academic research - analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Why doesn't practice make perfect? Why is experience such a poor teacher? Why are the same mistakes replayed again and again?

Based on detailed analyses of the winners - and losers - of the last 60 years of presidential campaigns, Popkin explains how challengers get to the White House, incumbents stay there for a second term and successors hold power for their party. A vision for the future and the audacity to run are only the first steps; presidential hopefuls can survive the most grueling show on earth only if they understand the critical factors that Popkin reveals in The Candidate.

Zielgruppe

General Readers; students and scholars of Political Science, American Politics, and U.S. History

Autoren/Hrsg.

Popkin, Samuel L.

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politische Systeme Wahlen und Volksabstimmungen
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politische Studien zu einzelnen Ländern und Gebieten
• Sozialwissenschaften Politikwissenschaft Politische Systeme Politische Führung

Inhaltsverzeichnis

Prologue
Chapter 1: Campaign Juggling
Chapter 2: Planning for Chaos
Chapter 3: Challengers: Senator Clinton in 2008
Chapter 4: Challenger Case Study: The Search for the Experienced Virgin
Chapter 5: Incumbents: Regicide or More of the Same
Chapter 6: Incumbent Case Study: President Bush in 1992
Chapter 7: Seven Successor-Lapdogs or Leaders
Chapter 8: Successor Case Study: Vice-President Al Gore in 2000
Chapter 9: Teams that Work
Chapter 10: Conclusion: Is This Any Way to Pick a President?
Bibliography
Notes
Index

Über Autor(innen)

Popkin, Samuel L.
Samuel L. Popkin is Professor of Political Science at the University of California, San Diego. He has also been a consulting analyst in presidential campaigns, serving as consultant to the Clinton campaign on polling and strategy, to the CBS News election units from 1983 to 1990 on survey design and analysis, and more recently to the Gore campaign. He has also served as consultant to political parties in Canada and Europe and to the Departments of State and Defense. His most recent book is The Reasoning Voter: Communication and Persuasion in Presidential Campaigns; earlier he co-authored Issues and Strategies: The Computer Simulation of Presidential Campaigns; and he co-edited Chief of Staff: Twenty-Five Years of Managing the Presidency.