Buch, Englisch, 174 Seiten, Paperback, Format (B × H): 178 mm x 254 mm, Gewicht: 395 g
Tools and Techniques for Becoming an Effective Technical Product Manager
Buch, Englisch, 174 Seiten, Paperback, Format (B × H): 178 mm x 254 mm, Gewicht: 395 g
ISBN: 978-1-4842-3302-3
Verlag: Apress
A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful productsthat are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app.
Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team.
What You Will Learn - Gain the traits of a successful PM from industry PMs, VCs, and other professionals
- See the day-to-day responsibilities of a PM and how the role differs across tech companies
- Absorb the technical knowledge necessary to interface with engineers and estimate timelines
- Design basic mocks, high-fidelity wireframes, and fully polished user interfaces
- Create core documents and handle business interactions
Who This Book Is For
Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1: Introduction.- Chapter 2: Guiding Principles.- Chapter 3: The End-to-End Product Journey.- Chapter 4: Industry Spotlight – Q&A with Min Li Chan – Senior PM at Waymo (formerly Google-Self Driving Car Project).- Chapter 5: Understanding The Software Stack.- Chapter 6: SQL Quickstart.- Chapter 7: Industry Spotlight - Q&A - Vivek Bhupatiraju .- Chapter 8: Analytics are Everything.- Chapter 9: Software Development Methodologies.- Chapter 10: Industry Spotlight - Q&A with Seam Ammirati.- Chapter 11:Deconstructing System Design.- Chapter 12: Mindful UX.- Chapter 13: Industry Spotlight - Q&A with Leslie Shelton.- Chapter 14: Rapid Prototyping.- Chapter 15: The good, the bad, and the unusable.- Chapter 16: Industry Spotlight - Q&A - Daniel Csonth.- Chapter 17: Playing the part.- Chapter 18: Product Strategy.- Chapter 19: Industry Spotlight - Q&A - Amelia Crook.- Chapter 20: Crossing the finish line.- Chapter 21.- Ch21_Industry Spotlight - Q&A with Romy Macasieb.-