A Survey for GfK Asia Pte., Ltd (Philippines)
1. Auflage 2006,
Band: 37, 118 Seiten, Kartoniert, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 167 g
Reihe: Schriftenreihe des ESB Research Institute
Priester An Analysis of the Philippine Retail StructureWith over 7,000 islands, the Philippines is the world’s largest group of islands. For hundreds of years, the beautiful Southeast Asian archipelago was fairly isolated from its neighbouring as well as western countries. Only since 2000, the Philippines began to open its business markets to foreign investors.
In his book, Timo Priester scrutinizes the Philippine retail structure. He offers interesting insights about the organization of Manila’s (the country’s dominant capital) retail trade. The principal focus is on three different business markets: The Mobile, the Home Appliances and the Audio Visual Market.